Upwork, renowned as the globe’s largest freelancing marketplace, has recently unveiled its annual roundup of the most sought-after freelance skills spanning technology, creativity, marketing & advertising, and more. According to McKinsey’s American Opportunity Survey, an estimated 59 million Americans are engaged in freelance work as independent contractors.
The freelance landscape has witnessed a substantial surge in recent years, particularly amid the ongoing economic downturn. Upwork, being a key player, has seen a notable uptick in job wins. Independent gig workers are capitalizing on the online earning potential, navigating the work-from-home scenario, and expanding their businesses by leveraging various freelance platforms. Upwork has divulged the leading 10 skills across different categories, so let’s delve into the details.
Upwork’s Top 10 Tech Skills for 2024:
- Full Stack Development
- Front-End Development
- Back-End Development
- Mobile App Development
- Web Design
- E-commerce Website Development
- UX/UI Design
- CMS Development
- Manual Testing
- Scripting & Automation
Upwork’s Top 10 Marketing Skills for 2024:
- SEO
- Social Media Marketing
- Other Digital Marketing
- Lead Generation
- Sales & Business Development
- Telemarketing
- Search Engine Marketing
- Email Marketing
- Marketing Strategy
- Marketing Automation
Upwork’s Top 10 Customer Service & Admin Support Skills for 2024:
- Email, Phone & Chat Support
- General Virtual Assistance
- Data Entry
- Digital Project Management
- General Research Services
- Tech Support
- Dropshipping & Order Processing
- Community Management
- Market Research
- Transcription
Upwork’s Top 10 Accounting & Consulting Skills for 2024:
- Accounting
- Recruiting & Talent Sourcing
- Bookkeeping
- Financial Analysis & Modeling
- Management Consulting
- Instructional Design
- HR Administration
- Business Analysis & Strategy
- Tax Preparation
- Financial Management/CFO
Upwork’s Top 10 Design & Creative Skills for 2024:
- Graphic Design
- Video Editing
- Illustration
- 3D Animation
- Presentation Design
- Image Editing
- Cartoons & Comics
- Product & Industrial Design
- 2D Animation
- Video Production
When examining the most in-demand skills, those experiencing the highest year-over-year growth on the Upwork platform include sales & business development (54%), data entry (47%), accounting (45%), and 3D animation (44%).”
